Human Intervention is Highly Irreplaceable in the Freight Forwarding Space

Logistics Transportation Review | Thursday, June 15, 2023

Inconsiderate of the freight forwarding space elevating its functioning from traditional patterns to an automated technology-driven module, human intervention in the domain is highly crucial.                              

FREMONT, CA: Smart technology-enabled operations automation and improved data sharing are expected to support forwarders in the transportation sector in building efficient and sustainable supply chains. Forwarders have a unique opportunity to enhance their service for shipping customers through emerging technological advancements. The freight forwarding industry is evolving beyond transactional services, and businesses in this sector need to upscale themselves accordingly.

Automation technology is gaining momentum in the logistics space, leading to advanced human-centric operations and reshaping the attributes of a freight forwarder. Therefore, the future of freight forwarding relies on leveraging human expertise augmented by technology and artificial intelligence (AI) applications, which enable automation and transparency. In various innovative frontiers of the industry, AI solutions are being deployed to address operational challenges commonly faced by freight forwarders. These solutions automate time-consuming tasks throughout the shipment lifecycle, including operations, customs and finance processes, and customer-facing activities such as emissions reporting.

Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

Companies that possess operational expertise often lack machine learning engineers, and these engineers may face difficulties in finding reliable organisations. As a result, business leaders in this field are developing operations automation platforms supported by artificial intelligence (AI). These platforms help forwarders of all sizes meet evolving customer expectations in a cost-effective and scalable manner. With the customer base for freight forwarding enterprises growing exponentially, innovative advancements in the industry are leveraging technology to assist freight forwarders and revolutionise their work, thereby transforming the landscape.

Business leaders in the freight forwarding industry are organising summits to address the critical need for forwarders to build resilience, especially in the face of pandemics, political conflicts, rising energy costs, and climate disasters. These disruptive conditions pose threats to organisations in the industry and impact global supply chains and sustainability. Consequently, there is a growing demand for effective solutions in the logistics space. The forum welcomes and supports the implementation of innovative tools for freight forwarders, enabling small and mid-sized businesses to achieve significant growth potential by adopting new technologies.

Innovation leaders at the forefront believe that harnessing cutting-edge technologies like AI, machine learning (ML), and automation can improve freight forwarder workflows. This, in turn, ensures proven efficacy and enables increased scalability in the freight forwarding industry, ultimately driving accelerated productivity.

More in News

When a shipment runs late, logistics teams need to know what went wrong. Finding the answer can mean checking spreadsheets, calling suppliers and comparing updates across several systems. Sometimes, a missing entry or an incorrect stock record is all it takes to hold things up. Keeping records accurate makes it easier to trace problems and decide what needs to happen next. Across Asia Pacific, logistics companies deal with different suppliers, warehouses and transport providers, often across several countries. Information has to move between these parties as goods make their way to their destination. If one update is missed or arrives too late, the next step can be delayed. Keeping shipment and inventory records up to date helps teams avoid unnecessary follow-ups and manage deliveries more smoothly. Getting the Information Right Logistics data management covers how businesses collect, organize, maintain and share information about shipments, inventory, vehicles and deliveries. The challenge often begins when departments use different systems or rely on manual records that do not stay in sync. An outdated inventory record, for example, can lead to an order being processed for an unavailable product. An incorrect shipment reference can delay an update or make a delivery harder to track. Employees then spend time checking details and correcting mistakes that could have been avoided. Clear procedures can prevent many of these problems. Businesses need consistent ways to record shipment details, update stock levels and correct errors. Connecting warehouse and transport systems where practical can also reduce duplicate data entry and help teams work from the same information. The aim is straightforward. Employees should be able to find the details they need without questioning whether those details are accurate. Keeping Goods Moving Knowing where a shipment is and when it is likely to arrive helps logistics teams make better decisions. If a delivery falls behind schedule, staff can alert customers, check alternative arrangements and adjust plans for the next stage of the journey. Accurate inventory records also help warehouses prepare orders and avoid unnecessary stock shortages. Moving shipments across borders often means dealing with several transport providers, each with its own software and reporting methods. Teams may have to check multiple systems to confirm a delivery or update a record. Agreeing on how information is recorded and shared can reduce this back-and-forth. “Connecting warehouse and transport systems where practical can also reduce duplicate data entry and help teams work from the same information.” Past delivery records can help managers spot recurring delays and identify where warehouse processes are falling behind. They can then look at whether routes need adjusting, staffing needs to change or stock records need closer attention. The information on a tracking dashboard is only helpful if it reflects what is happening on the ground. If a shipment has moved but its status has not been updated, teams may act on the wrong information. Assigning responsibility for updates and checking records regularly can help prevent these mistakes. Making Data More Useful Logistics companies are also using analytics and artificial intelligence to forecast demand, identify unusual patterns and support inventory planning. These tools can help teams make sense of large amounts of information and spot issues that might otherwise go unnoticed. But new technology cannot compensate for poor records. Missing shipment details, inconsistent product information and outdated entries can weaken forecasts and lead to misleading results. Businesses need to address these problems before expecting advanced tools to improve their operations. Experience and judgment remain important, too. Weather disruptions, port congestion and supplier problems can change plans with little warning. Data helps teams understand the situation, but employees still need to weigh their options and decide how to respond. Protecting information is another part of the job. Shipment records and customer details may contain sensitive commercial information. Businesses need to limit access to authorized users, share records securely and maintain backups so essential information remains available if a system fails. Making Better Data Management a Daily Practice Good data management depends on the people who use these systems every day. Warehouse employees, drivers and customer service teams all play a role in keeping records accurate. Clear instructions and simple processes make it easier for them to enter information correctly and flag discrepancies before they affect other parts of the operation. Regular reviews help businesses keep pace with changes in suppliers, transport routes and software. Employees can also point out problems that may not appear in reports, such as repeated manual work or delays caused by missing information. For logistics providers across Asia Pacific, effective data management is ultimately about making daily work more predictable. Accurate records and better information sharing help teams coordinate deliveries, respond to disruptions and keep customers informed. When employees can trust the information they use, the entire supply chain becomes easier to manage. ...Read more
Advances in Refrigerated Trucking Promise greater efficiency, control, and environmental responsibility: transforming logistics for the cold chain into a more resilient, environment-friendly global supply chain. In the modern supply chain, refrigerated trucks, also called "reefers," are crucial for transporting goods sensitive to temperature across extended distances. Cold-chain logistics is becoming increasingly necessary, from fresh food to pharmaceuticals, and new solutions are emerging to satisfy this demand. Energy efficiency and environmental sustainability are the goals of the most recent developments in the refrigerated truck sector, which should result in more dependable and environmentally responsible cold transport options. Electric and hybrid power systems are changing the face of refrigerated trucking, saving companies money and reducing greenhouse gas emissions. These trucks run quieter, reduce emissions, and lower fuel expenses than diesel-powered refrigeration units, addressing environmental and economic concerns. This is particularly helpful in urban areas where noise and pollution restrictions are increasing. Electric reefers align with government emissions regulations, which will help companies meet their sustainability goals and reduce dependence on diesel. Modern refrigerated trucks incorporate advanced temperature control and monitoring systems, which are included in the latest models. IoT technology can trace temperature, humidity, and airflow in real time, which is crucial when transporting sensitive goods such as vaccines, dairy products, and seafood. Besides this, the IoT-enabled system allows logistics managers to track products from a distance to see if they are safe and reach their destinations in the best conditions possible. Refrigerated truck technology has reached a new peak for safe and efficient transportation. Cold transportation innovations are phase-change materials and eutectic plates in refrigerated trucks. Phase-change materials absorb heat at specific temperatures, slowly releasing it to maintain a constant temperature. Eutectic plates freeze when reaching a particular temperature, thus distributing cold energy and cooling products. These can replace natural refrigeration in places with an unreliable supply of electricity. They also conserve energy, such as in transport, which has proved to be less expensive and greener since it uses cold air for cooling. Data analytics and machine learning are increasingly vital to optimizing refrigerated truck logistics. Predictive analytics enable companies to estimate the most efficient routes, plan fuel savings possibilities, and predict delays that may jeopardize product quality. The machine learning algorithms could predict what is likely to happen- happen- the possibility of traffic congestion and bad weather using past trip data. They can also provide suggestions about alternative routes that allow delivery on schedule with the products remaining at temperatures necessary for them. Spoilage may also be avoided at such a level of predictiveness, leading to cost-cutting through operation and helping to keep the requirement for tight cold chains, which is crucial for industries such as food and pharmaceuticals. The use of green refrigerants in refrigerated trucks is becoming very prevalent, mainly because they reduce environmental degradation and increase the efficiency of maintaining low temperatures. Companies opt for natural refrigerants such as carbon dioxide and ammonia because they align with international regulations that will make them take leadership in green logistics, reducing global warming potential. ...Read more
A new exhibitional institution is taking shape in Thessaloniki, as after the first completely successful LOGISTICS & TRANSPORT EXPO exhibition at Helexpo-TIF, by O.MIND CREATIVES, the exhibition returns in 2025 with its second organization, at the Thessaloniki International Exhibition Center, reflecting the dynamics of the sector.   With 100 companies participating in it, all the productive entities of Thessaloniki have granted their support and participation in the 9 different LOGI.C events, as well as institutional support from the Ministry of Interior - Macedonia & Thrace and the Region of Central Macedonia, the LOGISTICS & TRANSPORT THESSALONIKI EXPO exhibition is expected to be highly accepted by the Greek and Balkan markets, following last year's record with over 8,000 visitors from Greece and the Balkan countries, highlighting the importance of Northern Greece as a Balkan transport hub.   The exhibition and conference event focuses again this year on the connection and cooperation of these countries, with a focus on Thessaloniki, offering additional cooperation prospects to companies based in Greece. Transport & logistics companies, ports, forwarding companies, rail and road transport, digital technologies, warehouse equipment, lifting machinery, shelving, automation as well as commercial vehicles are the sectors covered by the exhibition.   The exhibition is under the auspices of the Ministries of Infrastructure & Transport and Development, the Region of Central Macedonia, the Municipality of Thessaloniki, while it is also supported by the city's productive bodies, SBE, SEVE, the Hellenic Logistics Company N. Greece, the Chamber of Transport Association and the Hellenic Transport Institute/CERTH.   You can find more information at https://logistics-expo.gr/ ...Read more
AI is transforming the heavy hauling services industry by introducing innovative, data-driven approaches to managing logistics, fleet operations, safety, and efficiency. Leveraging AI reduces human error, enhances predictive capabilities, and meets growing demands with greater agility. AI-driven technologies redefine how heavy haulers plan routes, manage assets, communicate with clients, and adapt to dynamic road and environmental conditions. AI detects early signs of wear or malfunction and recommends timely repairs, which reduces downtime and extends the lifespan of high-value hauling equipment. Enhancing Operational Efficiency and Safety AI-powered route optimization tools use real-time traffic data, weather patterns, road restrictions, and bridge load limits to suggest the most efficient and compliant routes for transporting heavy loads. The tools consider variables difficult for humans to process in real-time, reducing delays, fuel consumption, and rerouting risks. Fleet management systems enhanced with AI offer predictive maintenance capabilities by analyzing engine data, sensor feedback, and usage patterns. AI enhances driver safety through systems that monitor fatigue, detect risky driving behaviors, and issue real-time alerts or corrections. AI-driven dash cams and telematics tools gather and analyze driving data, helping fleet managers coach drivers, improve safety protocols, and reduce accident risks. Automation plays a role in load management. AI algorithms can assist in calculating optimal load distribution, ensuring that weight is evenly and safely positioned across axles to comply with legal standards and prevent equipment damage. Intelligent load-balancing techniques contribute significantly to avoiding accidents and improving the reliability of hauling services. Improving Decision-Making and Customer Experience Dispatchers and planners can leverage AI analytics to forecast demand, allocate resources efficiently, and adjust delivery schedules in response to changing conditions. The systems support more innovative budgeting and improve overall project planning, especially for mining, oil, gas, and construction clients, where heavy hauling timelines are tightly integrated with project deadlines. Customer experience benefits from AI integration. AI-powered communication tools like chatbots and intelligent scheduling assistants allow clients to receive instant updates on load status, ETAs, and route changes. Predictive analytics enables companies to offer clients more accurate pricing based on real-time factors like fuel prices, route complexity, and vehicle availability. AI helps companies comply with evolving vehicle emissions, load limits, and service hours regulations by automating compliance reporting and flagging discrepancies early. AI is proving to be a game-changer in the heavy hauling services industry. From optimizing routes and managing fleets to enhancing safety and customer service, AI-driven solutions enable companies to operate smarter, safer, and more efficiently. ...Read more